Brandweek Atlanta x Serve

Campaign Length: 3 days

At Brandweek 2025, Uber Ads partnered with Serve Robotics to deliver tasty treats to attendees in an unforgettable way.

55

Robots

2,984

Direct Interactions

1,451+

Samples Delivered

Over three days, Serve’s autonomous delivery robots became the stars of the event, rolling through the venue in Uber-branded wraps, surprising guests with snacks, and creating countless photo-worthy moments.

With 1,000+ samples delivered, the activation embodied innovation and delight, transforming every delivery into a shareable Brandweek experience that had everyone talking.