Baptist Health x Serve Robotics

Campaign Length: 84 days

To launch its new Fast Care clinic, Baptist Health South Florida partnered with Serve Robotics on a street-level OOH campaign.

2525 Robots

11 Market

23,970 Miles Driven

18,048,381 Impressions

To launch its new Fast Care clinic, Baptist Health South Florida partnered with Serve Robotics on a street-level OOH campaign built to drive awareness and introduce the Fast Care concept to Miami.

Serve's autonomous delivery robots rolled through high-traffic neighborhoods surrounding the clinic, displaying branded messaging and meeting residents where they live, work, and dine.

The novelty of the robots captured attention on the sidewalk, sparked conversation, and fueled organic social sharing. The result: rapid awareness for the new Fast Care location, with Baptist Health positioned as a modern, convenient healthcare option for the Miami community.